5 No-Nonsense Goals To Building A Successful Drone Business

Goldman Sachs Research predicts that the commercial drone market will be $13 billion dollars between 2016-2020. Industries including construction and film/TV will use drones. And if you want to run a drone business then you need to set goals to be successful.

Here are the goals to consider setting:

1) Get certified.

The FAA Part 107 rules mandate that if you take any compensation for flying a drone that you must have FAA Small Unmanned Aerial System (sUAS) certification. There are many schools to assist you with preparing for your test.

2) Setup the business.

You need to get your business affairs in order. The affairs include insurance, required licenses, and business structure. The business structure means setting it up as an LLC vs. Sole Proprietorship. Please talk with a CPA to determine the best type of business setup you need.

3) Systemize the operations.

A benefit of a drone business is that it doesn’t have to be just you. You can hire pilots. But to do this, you must run it like McDonald’s. Meaning you have to systemize all of your processes. Your systems will make it easier to hire help. And even if you keep it a solo operation having a system will make you more productive.

4) Determine what success is.

I know a lot of business owners. Many of the struggle because they don’t know what they want. They try to hard at trying to have the fame of a business owner because it’s the current fad. They would have an easier time if they could be specific about what they want. And be humble about what success would look like. For example, instead of thinking having a national drone business, perhaps it’s better to have a small business that keeps the roof over the head, a vacation and flexible hours that lets you see all of the kids’ plays and soccer games.

5) Get customers.

If you don’t have customers then you don’t have a business, you only have a hobby. I’m in 2 different Facebook groups with small business owners. They are often in the start-up phase. And they are very passionate about their new business. But they fail to understand how to get customers. As a drone business owner, you will need to spend the time to learn how to find customers. Sometimes this will be direct marketing to the end user. And sometimes it will be about building relationships to connectors such as roofing construction firms who can refer you business for inspections.

Goals without action are just dreams. And dreams are beautiful, but they don’t lead to success. To make sure you have success with your goals you need to track them. And have an accountability partner. The accountability partner can be an official business partner. Or it can be publicly stating them on Facebook. If you don’t want to share these goals on your personal Facebook wall, then come join the “Choose Yourself” group. And state them there. If that’s still too much publicity, then there is one more trick. Sign up for Evernote. Evernote lets you keep a private journal. Journal your progress there.

And you want to make sure you make small progress on each goal every week. In particular, ensure that you have your certification and proper insurance. Otherwise, you may not be able to operate legally.

We are just at the beginning of the drone business revolution. And it is important to prepare now to take advantage of it. Make sure to get your certification, your business affairs in order and build out your systems. These goals will make it easier to get customers and have a successful business.

Sharing Successful Content in Your Small Business

You definitely have a way with words. If you didn’t, you would not have gotten nearly as far as you have up to this point. However, it is one thing to write great, effective content but it is another thing entirely to share that content so that it successfully converts your target audience.

You must work toward your ultimate goal
The truth is that your challenges may be different if you have a small business than if you have a mid-size or a large business. You need to understand how to “speak” to your target audience members and how to eventually get them to buy what you are selling. You are a great writer and your content touches people in all sorts of emotional ways. However, someone who owns (or another key player) a large business may not be able to take what you are saying and adapt it to their particular situation.

As you read the content that other businesses post, you are not necessarily comparing apples to apples. If those businesses are not small, their approach and how they present the content will probably be very different from the way that you will do it. However, one thing that all businesses have in common is the necessity to share top-quality content with other people.

At this point, you are a great writer and your content touches people in all sorts of emotional ways. However, someone who owns (or another key player) a large business may not be able to take what you are saying and convert it to their particular situation.

Engagement is key, of course. If you can’t captivate your target audience and hold their interest over a prolonged period of time, you won’t get very far at all. Of course, before you even get to that point, you need to make sure that you have identified the most appropriate target audience for your business.

One of the big differences between a large- (or medium-) size business and a small business is that the larger businesses have a much larger budget from which to draw. Your business strategy much be extremely solid and your content must speak to people who can relate to who you are and to what you are offering.

Always make sure that your content is relevant
Not only does your content have to be relevant to your target audience but it also has to be relevant to your particular business. In some respects, that is more important than any amount of money that you either have or don’t have.

Your success as a small-business owner may have nothing to do with money. However, that is not to say that there is no price to pay. The cost is in time and effort on your part. If you want to become successful, you will have to work at it and to make sure that you share with your target audience members everything that they want and need. If you speak their language, they will respond positively to what you are telling them.

An important point to make here is the fact that you must be able to clearly express the concept of where you want to go with your company as well as what you want your target audience to do to help make that happen. Of course, it all comes down to the relationship, as it always does. You must build the relationship before you can make anything else happen. That is your next step after identifying exactly who your client (or future client) actually is.

Make your offerings appealing to your target audience
Your basic principles and what you stand for are set in stone; however, how you express those principles and your values are not. You can express them in any number of ways, depending on exactly who you are trying to reach.

In fact, you probably shouldn’t express yourself in exactly the same way each and every time because it may give other people the idea that you are stagnant and you certainly don’t want them to view you that way. If you mix it up, people will continue to be interested in what you have to say.

The more you engage them and share with them and the deeper your relationship becomes, the better your chances are that those people will become loyal clients who will stick with you and your business for a very long time. Remember that before you can sell anything, you need to build relationships and you can effectively do that by sharing top-quality, relevant content.

Conclusion
Content is king and it will always be king. No matter what size business you have, your content is critical to your success because it is the most essential connection between you and your target audience. Sharing top-quality content is the way that you establish an emotional/human connection with your target audience members. Once that connection has been established, you can begin to build a solid, enduring, mutually beneficial relationship together.

The Future of Digital Marketing: Five Trends to Leverage a Small Business Opportunity

Jameson General Store was a historical treasure in the small North Carolina Community. Jim Jameson, the owner, had been part of the family legacy over 100 years old. The company had seen bad times, including The Great Depression. However, their hard work and customer loyalty had sustained the company’s success.

Even when a neighboring community got its Walmart’s Marketplace Store, their customers remained loyal. Jim did not believe in utilizing online advertising and social media platforms. He believed that these activities were only a fad. Yet, their customers gradually started shopping online because Jameson General Store was limited in its product offerings.

In fact, most of the business that Jameson Store lost was not to local competitors, but online sellers. Jim was adamant about resisting the temptation about shopping online. Yet, when he saw his own 10-year-old grandson purchase a difficult item to locate in the area online at significant costs, Jim had to ponder his current marketing strategy with the changing landscape in the nation.

Today’s customers can purchase a variety of items online with minimum effort. Given this scenario, brick and mortar companies are fighting to stay alive with the fierce internet competition. According to a 2017 survey conducted by Square and Mercury Analytics looking at 1,164 U.S. business owners, the following observations were made:

96% of Americans with internet access have made an online purchase in their life, 80% in the past month alone.
51% of Americans prefer to shop online.
67% of Millennials and 56% of Gen Xers prefer to shop online rather than in-store.
Millennials and Gen Xers spend nearly 50% as much time shopping online each week (six hours) than their older counterparts (four hours).
51% of seniors have shopped on marketplaces, 66% at large retailer sites, 30% on web stores or independent boutiques, and 44% at category-specific online stores.

Marketing professionals understand the importance of the internet and how to effectively leverage this power. According to Socialmedia.com, 90% of marketers use social media for their businesses. Sadly, many small businesses do not recognize this fact. Many businesses had opted to bury their heads in the sand in hopes that this ‘internet thing’ will go away. It hadn’t!

In fact, e-Commerce is growing more than 23% annually; however, 46% of American small businesses do not have a website according to Square and Mercury Analytics research. This article focuses on how small businesses can leverage digital marketing to achieve greater success and enhance their market opportunities.

Digital marketing should be a tool that every serious small business should utilize. Digital marketing goes by many names such as e-commerce marketing, online marketing, and internet marketing. Digital marketing can be defined as “the marketing of products or services using digital channels to reach consumers.” The key objective is to promote brands the usage of the internet.

Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet. Some digital marketing channels include websites, social media platforms, email marketing, search engine optimization (SEO), blogging, podcasts, and online advertising to name a few. Beyond technology gimmicks, businesses should know their customers and their core competencies. Digital marketing is not a silver bullet. Digital marketing is a tool for the savvy business professional.

Catherine Juan, Donnie Greiling, and Catherine Buerkle, authors of Internet Marketing: Start to Finish, suggest that effective digital marketing requires plenty of careful planning. They add, “The heart of getting real traction out of your internet marketing program is to tie marketing and sales data together, with metrics. Track what you’re doing, track the impact, and track the resulting sales.” Looking at the landscape of technology and internet innovation, small businesses should think strategically about the following five digital marketing trends:

• Artificial Intelligence – Some people develop elaborate doom-day scenarios of machines to control the world. However, artificial intelligence (AI) is becoming a way of life in marketing. AI can be defined as ‘the theory and development of computer systems able to perform tasks that normally require human intelligence.’ Voice Activation technology like Amazon’s Echo is bringing AI into public attention. By 2020, customers will manage 85% of their purchases without interacting with a person.

• Internet Searching – Buyers are more knowledgeable than ever with access to the internet. In fact, 81% of shoppers conduct online research before making big purchases. Thus, exploring how to utilize search engine optimization and getting your business at the top of searches is an invaluable step.

• Mobile Communications – Most Americans have grown accustomed to instant gratification and easy access to technology. Mobile and tablet e-commerce will reach $293B by 2018. Smartphone and tablets are part of this wave of innovation. Mobile will account for 72% of the U.S. digital ad spend by 2019. Marketers recognize that mobile marketing is an untapped business tool.

• Social Media – Social media platforms, like Facebook, allows buyers to connect with each other virtually. 65% of business-to-business companies have acquired customers through LinkedIn ads. Marketers realize this value.

• Web Content – Good content will attract customers. In fact, customers are more likely to purchase from sellers with good, relevant videos/photos on their website. 52% of marketing professionals globally name the video as the type of content with the best ROI.

Faced with the tenants of competition, small businesses need to utilize digital marketing. Some small businesses may be hesitant to explore digital marketing due to their lack of trust and understanding of the internet. Philip Kotler and Kevin Keller, authors of Marketing Management, note “Top firms are comfortable using technology to improve the way they do business with their business-to-business customers.”

This article demonstrated that today’s small businesses can utilize digital marketing to enhance their market opportunities. Hopefully, gaining this knowledge will help business owners so that they will not continue to bury their heads in the sand. The internet is here to stay. Pray that you are listening to this message.

Small Business Success – The Top 5 Surprising Reasons Most Businesses Fail And How To Avoid Them

There is no agreement among experts on the percentages of businesses that fail. Recently, Forbes estimated that 80% of companies fail, while Fortune claims it is closer to 90%. According to the Small Business Administration (SBA), about 50% fail within the first year. Of those that survive, the SBA goes on to tell us, only about 66% survive the second year.

Whatever the number indeed is, most small businesses do not survive the first couple of years. Why is the survival rate so low?

In starting many businesses myself and working with small businesses owners as clients, I’ve come across five surprising reasons why small business owners struggle and fail. In this article, I’ll point out these reasons, and by knowing them, you can avoid these pitfalls.

Reason #1 – Don’t know what product they are selling.

It is hard to believe that most business owners do not understand what product or service they are selling. They say “People come to me to buy flowers,” “I’m offering insurance,” or “I sell cupcakes.” But the truth is, they are not selling a product or a service, they are selling a feeling or emotion.

Buying habits are based on feeling and emotions and are only justified by the use of logic. Let that sink in. People buy based on feeling and emotions and then defend it with logic.

Let’s say you have a flower shop. People can buy flowers from many different sources these days. Supermarkets have flowers as do some convenience stores. Why should they buy from you?

What feelings or emotions can you promote that will set you up for success with your business?

Reason #2 – Don’t know who is their ideal customer

Many business owners will say that they don’t care who their customers are. Just as long as they have customers, they are happy. They just want to have customers.

The truth is it is essential for you to know who your ideal customers are, and there are many benefits for this. When you work with your perfect customer, you do your best work because you enjoy working with them. You will be more inspired and fulfilled by what you do. You will connect with your customer on a deeper level, and they will more likely recommend you to others.

So, who is your ideal customer?

Reason #3 – Don’t know what makes them unique.

I come across many business people who believe that they will be successful just because they open their doors, have a website, or hang a sign up that says they are open for business. They think that the product they have will sell itself. Sometimes this can happen. However, it is an infrequent occurrence.

In this increasingly confusing world, information and products are continually bombarding your customers from all sides, and you need to stand alone to stand out. To do this, you need to be unique from all the other businesses out there doing the same thing you are. By being unique, your customer will recognize you and come looking for you.

What is it that makes you unique in the market?

Reason #4 – Don’t know how to promote the business.

When a business does not know what product they are selling, what makes them unique, and who their ideal customer is, they have a difficult time promoting their business. If you are trying to please and attract everyone, your message is too broad to appeal to anyone, and you waste a lot of time and effort with your marketing.

If a business is clear on what and who it is, promotion is simpler and more straightforward. Advertising becomes more targeted, and because of this, its success rate is higher.

In light of this, how can you now promote your business?

Reason #5 – Don’t know their end goal.

So what game are you playing? Many of the businesses I come across answer this question by saying they want to be successful. But what does successful mean? The answer is different for everyone. A company that does not know what their end goal of being in business is, they do not have a direction in which to work towards, and because of this they flounder around and never achieves their goals.

Knowing what your end goal is to provide you with a direction in which to work. Is your end goal to eventually sell your business for a profit? Or maybe it is to provide a comfortable life for yourself and your family? But understand if it is the latter, what does comfortable mean to you? What salary do you want to earn? Or is it that you want to spend more time with your family? Knowing the answers to these questions gives you a direction and a goal.

So what is your end goal?

Do you want to transform your business and have all that your heart desires without all the stress and setbacks you’re currently experiencing?

To be able to do this, you’ll need to get clear on what you want, set goals and achieve them. Go to http://www.lojope.com to find tools, articles, and the support you need.

The quickest way to achieve your goals is not to attempt them by yourself. Even if you don’t hire me as your coach, hire a coach, all the high achievers do it. If you don’t hire a coach, at least work with a trusted friend as the path doesn’t have to be long and arduous, especially if you have someone along for the ride.

Types of Custom Promotional Merchandise Ideal for Smaller Businesses

As a smaller business, you don’t have the unlimited budget of a large corporation when it comes to your custom promotional merchandise, which means you need to look for branded merchandise that is affordable and will work into your budget. Just because you are a smaller company, doesn’t mean you should ignore this amazing branding opportunity.

We have put a list of the top custom promotional merchandise options for the smaller business, that will work into your budget and provide clients with a branded item that they can use, boosting your brand visibility on a daily basis.

The first and probably the most popular of all the custom promotional merchandise that you can buy is T-Shirts. Ensure when you choose to brand t-shirts with your company logo that you choose a good quality garment, such as a polo shirt, which can be worn by men and women. Whether you are getting your team to wear the t-shirts to promote your business wherever they go or you are looking for promotional t-shirts you can give or sell to your clients, never ever compromise on quality.

Another great opportunity for the smaller business is branded pens. Everyone uses pens and they are cheap. You can buy a high volume of pens branded with your logo at a price that works into your budget and you can use them in-house and hand them out to clients, so that your company name is being seen throughout the day every day.

Further you may want to look at coffee mugs. Almost everyone has their own coffee mug at the office and drinks at least one cup of coffee while at work. The benefit of these mugs is that they are branded with your company name and logo, along with any other important information you want to put on them, what this means is every sip of coffee or tea your client takes, your name is seen and remembered, not only by them but the others in the office.

Key chains are another great branding opportunity when looking for affordable custom promotional merchandise. Have some key chains printed with your company name, logo, address and phone number. Clients can use the key chain on their keys and in the event they are lost, hopefully someone has contacted your company or dropped them off. In addition to branding these are a great opportunity to add a bit of added value to your service.

If you have a store, then you definitely want to look at reusable bags that your clients can take away from your store and use time and time again when they do their basic shopping. The great thing with reusable bags is that your clients can use them for anything and at any time and what that means is your company name is being seen by a variety of people every time your client leaves their home with your bag in hand.

If you are on a very tight budget, then take a look at lanyards. Lanyards hang around your neck, with your branding of course, but the benefit is that clients can use them to hang their access card for the office or even their keys to reduce the risk of losing them. They can be used for all types of applications, boosting your brand in the process.

Other options can include the credit card wallet, because these days with the number of credit cards, debit cards and loyalty cards you receive, they cannot all fit into your wallet easily. The credit card wallet can free up your clients purse or wallet, enabling them to keep all their cards in one handy place.

Small Business Should Invest in Big Data and Analytics

Big data refers to huge volumes of structured and unstructured data; however, processing such massive volumes of data via traditional data management tools is inefficient and impossible. To understand big data you have to realize the devices that are collecting it today e.g. bar code scanners, mobile cameras, CCTV cameras, motion sensors, smoke alarms, web analytical tools, CRMs, etc. From the examples, you can see that these devices collect a vast array of data types hence the structured and unstructured part in the definition. The sheer velocity at which the data is being produced cannot be controlled and processed using traditional methods and tools.

However, the use of big data and incorporation of big data analytical technology gives businesses the competitive edge over their competitors.

Big Data and Small Businesses

It is only a thing of the past when terms like big data and business intelligence were associated with large enterprises only. Today, small businesses have to leverage the data they are collecting in order to remain a part of the competition. For years, cost has remained the main reason why small businesses did not adopt big data analytical technologies, but this has changed now. There are budget-friendly tools available for small businesses to take advantage of the data they are collecting today. According to some experts, small businesses can take better advantage of big data since they are able to make the necessary changes far more quickly than large enterprises i.e. real-time response to insights from available data.

According to an IDG study in 2016, 78% of the large enterprises agree that big data strategy has the power to change how businesses have always operated. This shows the acceptance of big data technology and strategies for large enterprises and strengthens the fact that small businesses could become irrelevant if they did not adopt the same strategies.

Benefits of Large Data Analytics

Large Data and Big Companies, a report by IIA Director of Research, Tom Davenport, reveals that businesses are benefitting greatly from big data analytics especially in improving their products, making business decisions faster and reducing costs. Here are some ways small businesses can benefit from big data.

• Cost Savings

The upfront cost of implementing large data tools and strategies is high undoubtedly, but the long term benefits of doing so are matchless. The healthcare industry is a great example of how the use of large data can help businesses reduce their costs regardless of their size. Using predictive analytics, Medicare and Medicaid Services forestalled more than $210 million fraud in healthcare with just 2 years of utilizing the aforementioned technology.

In addition to preventing frauds, small businesses can also reduce their costs by steering clear of creating more inventory than needed, including better partners in the supply chain, etc.

• Improved Decision Making

This is the biggest benefit of large data. It allows businesses to expedite decision making by processing the data fast and giving insights in timely manner. In the past, business decisions were reserved for future strategies in the light of available data and the trends that were observed in it. The amount of data that businesses are sitting on today is huge and thus more powerful insights are to be gained from it.

This vast amount of data requires the use of modern big data hardware technologies. Once both the things are in place for a business, they can understand customers better, create products that are a closer reflection of what customers want and develop a brand based on most reverenced values.

• Impenetrable Security

Businesses are more focused today on using large data to improve their core capabilities, but less attended to a more serious concerns i.e. cyber threats and security breaches. Almost every small, medium and large business is connected to the internet today. Moreover, the Internet of Things has broadened the attackable security surface for businesses making it easier for cyber criminals to attack networks and penetrate company databases.

The biggest concern for modern businesses is that they have to “respond” to cyber attacks that have already occurred rather than being able to prevent them from occurring. The use of big data and big data analytical tools can be a game changer in this area allowing businesses to prevent any security attacks way before they are executed.

Key Technologies Helping Businesses Make the Best of Big Data

As a small business, you will have to familiarize with various technologies that help you store, analyze and take action on big data. Here are some important ones:

• Hadoop

It’s a framework supporting the storing of large amounts of data using an open-source approach. Once data is stored, Hadoop enables the use of a variety of applications using “clustered hardware” at its base. Due to the cluster of commodity hardware, it becomes possible and easy for businesses to process big data despite its increasing volume.

• Data Mining

This is the technology that enables business owners to capture insights, patterns and trends from big data that otherwise cannot be obtained with a traditional approach. Data mining is what allows you to jump in a large sea of structured and unstructured data, make sense of it all and produce analytical insights that help businesses with real-time and future decisions.

• Predictive Analytics

Predictive analytics walk side by side with data mining. Artificial is at the heart of predictive analytics, enabling business owners to adjust their present strategies by giving predictions about what will transpire for the business based on existing data.

• Text Analysis and Mining

One huge concern for modern business is to analyze the noise on various web platforms such as forums, blogs, social networks, etc. to understand what customers expect from a particular brand. Finding out about brand mentions and understanding customer’s impression of your brand can help you readjust your marketing approach to gain customer loyalty. Text mining helps small to large sized businesses go through text data from emails, blog posts, social networks, etc. and hear customers “voice”.

With the rise of smartphones, artificial intelligence and IoT (internet of things) it has become clearly visible that businesses will now have to handle mountains and mountains of data, and make use of big data analytical and processing technologies to have the competitive edge.

6 Tips for Growing a Small Business

To succeed with growing a small business, it is essential to have great organizational and planning skills, as well as having a flexible approach to work. Before starting a new business venture, it is important to put in the time for initial planning before opening the doors. Here are a few things to consider for the greater likelihood of success in the future:

Get organized

In order to set up and grow the business it helps to be very organized. An organized person is that much better at staying on top of things and completing tasks. A simple strategy to achieve this is a to-do list. This can be updated daily to give a complete overview of what needs to be done on any given day. Also, this is a great way to avoid forgetting tasks or leaving things until the last-minute.

Maintain detailed records

Any successful business will keep and maintain detailed records. A major benefit of record keeping is the ability to constantly know the financial position of a business and make it easier to see potential growth options or challenges in the future. Also, if things do start to look bad, there is more time to start creating strategies to overcome those hurdles.

Analyze the competition

Healthy competition has the potential to breed the best possible results. To grow the successful business it is always worth checking the local competition to see if there is anything to learn that could help improve your business.

Be creative

Try to be creative in the process of setting up your business and think up ideas that could potentially make your business stand out from the rest. It is worth remembering that you won’t have the complete business knowledge when starting out, so you should always be open to new approaches and ideas to expand the business.

Stay focused

Even with a lot of time spent on the planning stage, there is no guarantee the business will start to earn money straightaway. It can take a little time and marketing to get a new business recognized, so it is essential to stay focused and continue to work on the short-term goals.

Understand future risks

In the early stages, it may be necessary to take one or two calculated risks in the process of growing the business. If the worst-case scenario of a particular risk isn’t too devastating it may be worth taking the risk in the hope of a tremendous reward in return.

Look Up to The Small Business Services for A Well-Established Business In The Next Five Years

Setting up your own business, though at a very small level, always sound as an attractive initiative to those tired of routine hectic jobs. But one must be quite logical and thoughtful about implementing an effective measure before quitting his nine-to-five job with a handsome salary package. You must have a strategic planning by your side as one of your vital initial measures for a long surviving and a progressive business. Obviously, no one wants their efforts, hard-earned money, and time to be doomed and result in utter disappointment.

A wise advice to any newly emerging or about-to-drown entrepreneur is to look for the highly professional and certified small business service providers in your state for the most accurate counseling. They surely have impactful business solutions that can serve as the perfect remedy for any obstacle encountered by a budding or suffering business. These platforms are teamed up by a professional staff having years of expertise for dealing with the most crucial business problems that an organization may encounter.

Learn how they can aid you; the Small Business Services serve as an expanded resource hub for the striving business personnel.

Individual guidance

No matter in which industry you want to set up your business, the small business assistance platforms serve as the most sincere and professionally wise advisory agencies. You can trust them to openly discuss about your business ideas in the respected field of interest. They suggest the most suitable business options for you considering the various aspects and your resources like the finance that you have for initial investment and how much profit you expect to earn monthly. Therefore, your most fitted business plans would go accordingly.

Business License and resources

They help you with the essential resources required at every stage of establishing your business. You do not have to bother about your lack of resources once you are associated to any small business service provider. They also fully support their clients for attaining a legitimate license for running an authentic business in their state. Once you are a certified business license holder, you have all the legal freedom to run your business.

Dealing with Taxes

For a growing business, dealing with the fussy tax agencies is itself a big hurdle. Small Business Services enable you to survive well in that boat too. They design well planned strategies for you to get through your tax clearing. They manage the tax preparation and filing process for you so you can look more towards your business progress.

Bookkeeping

They relieve you from the burden of bookkeeping responsibilities of your business too, which is itself an enormous task. They maintain the records of your staff’s monthly income, your profits, important deals, your products’ fluctuating costs and much more.

7 Types of People You Should Avoid When Starting Your Business

Do you know that starting a business is one of the most, if not the most challenging tasks any individual can embark upon? Why is this the case, you might ask?

First of all, consider that you are about venturing into a world of uncertainty. Now you may have carried out your feasibility studies, obtained the training and expertise needed to run a business as well as gather all the resources to hit the road running; but remember that the business world offers no guarantees.

There are no guarantees that there will be no change in fiscal and monetary policy that will effectively shut down the operations of your business.

There are no guarantees that your target market may acquire new tastes and needs, hence rendering your product/service redundant.

There are no guarantees that a competitor will not emerge down the line and cut into your market share and hence cut down your profits.

Indeed, starting a business means you will need to be a self-starter and have loads of determination and optimism to succeed. Therefore, it becomes imperative that you surround yourself with the people that have the same attitude and hunger as you do.

In the same vein, it is just as important that you avoid certain categories of people when you begin your entrepreneurial journey.

These categories of people have the capacity to derail your vision in business; they can also impair your views about life in general. These categories of people to avoid include the following:

1. Avoid People who seem to Know It All

Businesses thrive and flourish when their owners are constantly in the search for more knowledge; better ways of offering a product or service to their customers. It is what has kept businesses like Apple and Facebook relevant; posting impressive profits because they continue to research, innovate and seek knowledge. You cannot perform below this standard.

Therefore, it is important that you get rid of people who feel that they have all the knowledge and do not see the need to better themselves.

You must shun these people simply because your business needs you to constantly be on the lookout for new and better ways of solving the needs and want of your customers.

2. Avoid People who Nag and Complain a lot

Starting a business will require that you possess loads of determination and focus. Why is this the case? It is simply because there will be times when you will face challenges and setbacks that will question the very basis of why you started the business in the first place. It is during those periods that you should be thankful for the little victories that you may have garnered up until that time.

If you surround yourself with people who are never grateful for what they have accomplished, even if small but would rather throw tantrums and whine about how things can be better, you may end up assuming such a disposition to your business and life in general.

3. Avoid People Who Massage your Ego

You have begun your entrepreneurial journey and the time has come to bring on staff and advisers that will help propel your venture forward.

It is pertinent to note the person who always sings your praises, always demurs to your every whim and tells you that you can do no wrong. Run away from people who cozy up to you in this way.

What you and your business need are people who will be bold enough to push for what they believe is the way to go in your business, even if their opinion is at odds with yours.

4. Avoid People who are Overly Pessimistic

There are certain people who will always envision the worst possible outcome for any plan or project. If such people had their ways, they would not even get out of bed in the mornings.

If you surround yourself with these kinds of people, you run the risk of viewing every potential business action or project through the lens of it failing or worse.

You must realize that starting a business itself is a risk but a calculated one when you are able to plan and prepare adequately.

5. Avoid People who want to Always receive all the Credit

In starting a business, you will be deploying both human and non-human resources in meeting the demands/needs of your target market.

This will mean that you will lead and be a part of a team that will implement the objectives of your business.

It is important that you avoid recruiting people who are self-centered and are not team players.

They usually want to be in the limelight and receive praise for accomplishments whether or not it is directly from their efforts or not.

Such people have the potential to disrupt team synergy and cohesion and could engender an unproductive atmosphere in the business.

6. Avoid People who try to Cut Corners

You will do yourself and your business a world of good when you shun individuals who are in a hurry to earn a buck or seal a transaction. This should not be confused with employees who go the extra mile in making sales and getting new markets. People who cut corners, on the other hand, will try even illegal ways and means to get something done.

Their actions have the potential of not only corrupting other members of your business team, but they could also put your operations in trouble with the laws of the land.

7. Avoid People Who Sow Discord

There are people who get a thrill from fanning the embers of business place gossip and hearsay, while at the same time smearing the reputation of others, in order to advance their own causes.

You will do well to shun people who seek to get ahead in your organization be resorting to creating conflicts and standoffs in order to lay the blame unfairly at the feet of others.

10 Tips For Business Startup Owners

Every entrepreneur can use some advice when it comes to making sure their business startup gets off on the right foot. From the best way to run your business to following your dreams, these tips offer sound recommendations that can help your business startup maintain its operations and find success at every turn.

Sure, your business may run into challenges, and you may make some mistakes along the way, but it is how you recover that matters. Use these tips to your advantage when it comes to ensuring you avoid the pitfalls that others have fallen into as a first-time entrepreneur.

1. Be Passionate About What You Do

When it comes to business, doing what you love makes it that much easier to do well. Find a business that you can excel at and throw yourself into. You should have an underlying passion for the market, product, service, or brand that you are selling. In order for it to succeed in the market place, you need to believe in it, and then your customers will follow suit.

2. Believe In Yourself

Every entrepreneur doubts themselves at one time or another, but you need to fully believe in your capabilities and strength. Mistakes are inevitable, but understanding that you will fail at times can help you rebound and move forward with great resilience. Recognize that you have what it takes to make it and send that doubt packing as only when you truly believe in yourself and what you are doing will success come knocking at your door.

3. Listen To Advice From Others

Many others may have come before you with their own business startups. Learn from their challenges and heed their advice. They can allow you to steer clear of potential issues and make it easier for you to operate as a business startup. From finding funding to working with an angel investor, other entrepreneurs have experience that you can gain from and use to your advantage if you are willing to listen.

5. Know Your Competition

Ignoring your competition as a business startup will get you nowhere. Be sure to thoroughly investigate everything there is to know about your competition and make your products and services better. Find out where your competitors are lacking and seize this opportunity to secure market share. Knowing your competition can give you that leg up your need to get ahead in the market and appeal to consumers in a new way. Do your homework and keep an eye on your competitors at all times.

6. Practice Your Pitch

You are the greatest salesperson for your business startup. Whether you are looking to secure funding from an angel investor or looking to gain more customer loyalty, you need to have a pitch on the ready to tell anyone and everyone you come in contact with. Be concise in your approach and be sure to mention your goals, values, and vision. You never know who you’ll meet, and you need to be ready with a pitch that impresses.

7. Get Out And Network

Networking is a key part of any entrepreneur’s success. Connecting with others in the industry can help you develop relationships that may come in handy for your business startup down the road. Plus, you will continue to learn from these individuals and a new opportunity with one of them may be just around the corner.

8. Ask For Help

As much as you want to do it all, there comes a time when we all need to ask for help. There is no shame in getting someone involved in your business startup to help take it to the next level. You are going to need help as time goes on to evolve your company and reaching out to someone you trust may be the best thing that you can do for your business startup. You’ll be able to offload some of the burdens and free yourself up to focus on new projects that have been sitting on the back burner.

9. Continue Learning

With the most successful CEOs reading four to five books a month, taking a page from their playbook can help extend your business startup and move it forward in new ways. Keep the door open and continue to educate yourself by learning from others. Reading books that focus on self-help, business, motivation, leadership, and communication can continue to motivate you and your company. If you keep your learning continuous, you’ll find plenty of new ideas just waiting to be realized.

10. Don’t Give Up

Above all don’t give up on yourself. Even when times get tough, and you feel like throwing in the towel. Take a step back and appreciate how far you have come. If you have the drive and motivation to succeed the potential to make it in the market is there. You need to believe that you can do it and push yourself harder than you have ever done before. With hard work comes success and you are most likely just on the cusp of winning.

These tips will help you find the recipes for success for your business startup and set you on the path to thrive in the marketplace. If you are looking to secure an angel investor for your business startup, We can help you. It offers an array of informative resources on creating business plans as well as a diverse and extensive range network of angel investors.